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Plastic free means more than bottle free

Let's break it down

The bottle: Everyday, about 1.5 million shampoo bottles end up in landfills. Plastic packaging consumption directly contributes to micro-plastic pollution. As plastic degrades over 20-500 years, it never fully disappears, it just gets smaller and smaller. That is one gigantic source of micro-plastics.

The formula: Most haircare contains micro-plastics in the form of silicones or other polymer. Once consumed, these chemicals are released in water-ways and into our eco-system. As with plastic packaging, silicones never fully biodegrade and are a key source of micro-plastic pollution.

We found a way to deliver salon quality hair care without plastics. No plastic packaging, no micro-plastic in our formula. None, Zero, Nada. We only use ingredients that are readily biodegradable. Our philisophy is, if it cannot return to earth, we should not use it. It's that simple, and this is how it should be.