Cookie policy

 

What are cookies?

“Cookies” are a technology used by modern websites to collect and store certain settings and technical information of the website visitor, with which it is possible to identify certain characteristics of an individual visitor. This information reveals, among other things, when and how visitors use the website and allows the company to continually improve its site. The use of cookies is a common and widespread practice of many modern websites.

We can use our own cookies (first party cookies) and the cookies of our advertising partners (third party cookies) to advertise products and services to relevant visitors elsewhere on the Internet (i.e. not just on our website), whereby we do this only when granted the consent of an individual visitor to install optional cookies.

Agreeing to the installation of cookies can also offer you certain advantages as a visitor, such as saving your settings, filling out various forms with pre-prepared entries, better adaptation of the website to your device or your needs, etc.

Your permission to install cookies

When visiting our website a pop-up window shall notify you that, with the exception of the installation of our necessary cookies, that are required for the normal operation of the website(e.g. cookies for saving your settings, adjusting the display dimensions of the website to your device, etc.),:

  • installing optional cookies is only done after obtaining the express consent of the visitor (clicking on the "load optional cookies" button when visiting the website for the first time) and,
  • is under the complete control of the visitor, since the visitor may also configure his browser in order to restrict or disable the storage of cookies
  • whereby the installed cookies can also be removed at any time, in accordance with the instructions below.

Do not click the buttons for installing individual types of cookies when visiting our website if you do not want cookies to be installed on your device when visiting our website. Should you wish to remove the cookies that might have been installed previously, please follow the procedure laid down below.

Removal or blocking of cookies may result in suboptimal operation of this website.

Descriptions of individual services offered by our advertising partners

Google Analytics

Google Analytics is a web analytics service provided by Google Incorporated, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). The aforementioned service collects and stores data on our website for the purposes of creating usage profiles that are pseudonymized. These usage profiles are used to analyze visitor behavior and are evaluated to improve and tailor the offer. Information for this purpose is obtained by our advertising partner, Google, which is also the provider of the cookies in question, including information about the time, location and frequency of visits to our website and the abbreviated IP address of the visitor. The following information is automatically sent to Google in the United States, whereby Google also stores it in accordance with its privacy policy, which can be accessed here: https://policies.google.com/technologies/ads?hl=en-US

In this case, the IP address of visitors from within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is already being shortened by Google and thus being anonymised. Google may transfer this information to third parties if required by law or if third parties process this data on behalf of Google. However, Google does not claim to associate the IP address with any other data obtained by Google. The installation of the relevant cookies can be disabled by selecting the option to disagree with the installation of this type of cookie, when you are asked to offer your consent to analytical and other optional cookies. In this case, the site may not be fully functional for your use. The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without his explicit consent.

Analytics: https://support.google.com/analytics/answer/181881?hl=en.

For more information about the terms of use and privacy relating to the services of Google Analytics, please visit 

http://www.google.com/analytics/terms/ or https://www.google.com/intl/en/policies/.

Google Analytics for Remarketing 

The Google Analytics tracking code implemented on this site has been enhanced with Remarketing for Google Display Advertising, a service that analyzes user behavior across the Google Display Network. With the help of this service various cookies (e.g. the Google AdWords cookie) documents your past visits to other sites whose providers have also joined the Google Display Network. Our AdWords ads use these analytical data in connection with search queries on Google Network sites, so that they may be more targeted, optimized and promoted through ad settings. By analyzing cookies from other providers (e.g. Google AdWords cookies) we can better tailor our online campaigns to our visitors and their interests. In particular, Google will use this information to provide and display advertising features, such as remarketing, generate reports on displayed ads, or create Google Analytics demographic and interest reports. Google will also transfer this information to third parties if required by law or if third parties process this data on behalf of Google.

For more information on the terms of use and processing of personal data, please visit: 

https://support.google.com/analytics/answer/3450482?rel_topic=3413645&rd=1 or http://www.google.com/intl/en/policies/privacy

Conversion measurement with Facebook Pixel

With your consent, we use the "visitor action pixel" which is provided to us by Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") on our website. In this way, the behavior of users can be tracked after they have been redirected to our website by clicking on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help optimize future advertising efforts. The data collected are anonymous to us and as such do not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook in the manner specified at the link below:

https://www.facebook.com/policies/cookies/

How to manage cookies?

You may choose which cookies to install through our cookie-pop-up. You can also control and change cookie settings in your own web browser. 

In case you want to delete cookies from your device, we advise you to follow the described procedures, by doing so, you will most likely limit the functionality of not only our website but also most other websites, as the majority of modern websites use cookies.

List of cookies used on www.bloumcare.com

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