Dry, frizzy, dandruff, lack of volume…

every hair is different, this is why we make products for your hair type

STRAIGHT HAIR

for oily scalp and hair that need a volume boost

Picture of FORTIFYING SHAMPOO BAR Picture of FORTIFYING SHAMPOO BAR
volume boost

FORTIFYING SHAMPOO BAR

straight hair
€12.00
Picture of VOLUMIZING CONDITIONER BAR Picture of VOLUMIZING CONDITIONER BAR
volume boost

VOLUMIZING CONDITIONER BAR

straight hair
€12.00
Picture of FORTIFYING SHAMPOO - 2 BARS SAVE 20% Picture of FORTIFYING SHAMPOO - 2 BARS SAVE 20%
volume boost

FORTIFYING SHAMPOO - 2 BARS SAVE 20%

straight hair
€19.00
€24.00
-20.85%
Picture of VOLUMIZING CONDITIONER - 2 BARS SAVE 20% Picture of VOLUMIZING CONDITIONER - 2 BARS SAVE 20%
volume boost

VOLUMIZING CONDITIONER - 2 BARS SAVE 20%

straight hair
€19.00
€24.00
-20.85%

WAVY HAIR

for dry hair that need a balance of structure and hydration

Picture of SMOOTHING SHAMPOO BAR Picture of SMOOTHING SHAMPOO BAR
color and bleach safe

SMOOTHING SHAMPOO BAR

wavy hair
€12.00
Picture of SMOOTHING CONDITIONER BAR Picture of SMOOTHING CONDITIONER BAR
color and bleach safe

SMOOTHING CONDITIONER BAR

wavy hair
€12.00
Picture of SMOOTHING SHAMPOO - 2 BARS SAVE 20% Picture of SMOOTHING SHAMPOO - 2 BARS SAVE 20%
color and bleach safe

SMOOTHING SHAMPOO - 2 BARS SAVE 20%

wavy hair
€19.00
€24.00
-20.85%
Picture of SMOOTHING CONDITIONER - 2 BARS SAVE 20% Picture of SMOOTHING CONDITIONER - 2 BARS SAVE 20%
color and bleach safe

SMOOTHING CONDITIONER - 2 BARS SAVE 20%

wavy hair
€19.00
€24.00
-20.85%

CURLY HAIR

for very dry and frizzy hair that need definition and hydration

Picture of HYDRATING SHAMPOO BAR Picture of HYDRATING SHAMPOO BAR
color and bleach safe

HYDRATING SHAMPOO BAR

curly hair
€12.00
Picture of DEFINING CONDITIONER BAR Picture of DEFINING CONDITIONER BAR
curl definition
color and bleach safe

DEFINING CONDITIONER BAR

curly hair
€12.00
Picture of HYDRATING SHAMPOO - 2 BARS SAVE 20% Picture of HYDRATING SHAMPOO - 2 BARS SAVE 20%
color and bleach safe

HYDRATING SHAMPOO - 2 BARS SAVE 20%

curly hair
€19.00
€24.00
-20.85%
Picture of DEFINING CONDITIONER - 2 BARS SAVE 20% Picture of DEFINING CONDITIONER - 2 BARS SAVE 20%
curl definition
color and bleach safe

DEFINING CONDITIONER - 2 BARS SAVE 20%

curly hair
€19.00
€24.00
-20.85%

SCALP CARE

for very oily hair, light dandruff and irritated scalp

Picture of BALANCING SHAMPOO BAR Picture of BALANCING SHAMPOO BAR
deep cleansing

BALANCING SHAMPOO BAR

oily scalp
€12.00
Picture of VOLUMIZING CONDITIONER BAR Picture of VOLUMIZING CONDITIONER BAR
volume boost

VOLUMIZING CONDITIONER BAR

straight hair
€12.00
Picture of BALANCING SHAMPOO - 2 BARS SAVE 20% Picture of BALANCING SHAMPOO - 2 BARS SAVE 20%
deep cleansing

BALANCING SHAMPOO - 2 BARS SAVE 20%

oily scalp
€19.00
€24.00
-20.85%
Picture of VOLUMIZING CONDITIONER - 2 BARS SAVE 20% Picture of VOLUMIZING CONDITIONER - 2 BARS SAVE 20%
volume boost

VOLUMIZING CONDITIONER - 2 BARS SAVE 20%

straight hair
€19.00
€24.00
-20.85%

STORAGE

Metal tint, Cotton bags and 3 in 1 soap tray. Explore our range here.

COTTON BAG storage

€4.00

SHAMPOO storage box

€6.00

CONDITIONER storage box

€6.00

3 IN 1 storage box Yellow

€15.00

3 IN 1 storage box Teal

€15.00

3 IN 1 storage box Pink

€15.00

3 IN 1 storage box Grey

€15.00
How to use my Bloum shampoo bar?
Wet your hair really really well 
Rub the bar directly onto the head a few times. After 10 seconds you should notice a thick foam.  
Set the bar aside and clean your hair as usual. 
Repeat! 
We recommend double shampooing for every hair type. The first will remove styling products and breakdown oils. The second cleans the hair so that they stay fresher longer. Double shampooing also improves the absorption of the active ingredients. 
How to store my bar?
To keep your bar from absorbing water and to prolong its life, keep it dry in between washes. To do so you can use a soap dish, a storage bag, or a travel case. 
How long does one bar last?
One Bloum shampoo bar lasts 2.5 to 3.5 months or 40 washes. The Bloum conditioner bar lasts about 3 to 4 months or 50 washes.
This is an average and will vary based on your hair lenght, thickness and washing frequency.
My hair feel waxy after using the conditioner.
Bloum solid conditioner is a powerful bar highly concentrated in actives. In order to work its magic on your hair, it needs a lot of water. Most of the time, if your hair feels waxy or heavy after using a conditioner, it is because the product was not rinsed enough. Next time you wash your hair, rinse for an extra 30 seconds and this should fix it!
Why go silicone free?
Silicones are polymers used in hair care to protect, reduce friction, eliminate frizz and detangle hair.It would be a fantastic ingredient, if not for its potential hair accumulation and horrible environmental profile. Specifically, water-insoluble silicones are harder to remove from the hair and require harsher, sulfate based shampoo. Excessive use of sulfate based shampoo can damage the cuticles and make hair feel dry. Sadly, most silicones used in hair care are not biodegradable. Because of it's heat-resistant nature, silicone takes a very long time to degrade and is therefore considered bio-accumulative.

Luckily, plant-based alternatives exists! This is what we are using in all our products. Once you are done washing your hair, the product goes down the drain and will fully breakdown. No bio-accumulation! No micro-plastics!

 

silicone free
for your hair type
paper packaging
certified
cruelty free
color safe
water preserving

Bonjour je m'appelle Annjulie

How did I get here?

I was born in Eastern Canada, in Québec to be precise. I now live in Croatia and I love it here! The sea, the hot Summers and mild Winters. What a dream… not so much for learning the language. “Kako si?” could this be further away from French and English… ouffff. 

If you read until here, great! I am now getting into the why Bloum part. Because I want to give you new sustainable alternatives for your beauty routine. Sustainability to me, means products that are sourced and disposed with a closed loop system. I have a zero waste approach. At the end of the lifecycle the product and packaging have to readily-biodegrade OR recycle forever. If neither of these conditions are met, it doesn't make it into the assortment. It also means products that are made by happy people. Because work should be fun and should be adding onto our lives, not take away from it. Lastly, it means that the products you use deliver on their promise of healthy and good looking hair. I have spent a few years developing the range that you can find on the web shop. It was important to me to test the products on all hair type and real users. This way I could be sure the formulas would deliver the expected results.

I hope you love your new shampoo as much as I do!

 Annjulie, founder of Bloum

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